You’re invited!
From March 27 to April 17 2025
EXCITING NEW VISITOR INFORMATION HUB
INVITATION TO TOURISM OPERATORS
GATEWAY TO FAR NORTH QUEENSLAND DRIVE ADVENTURES
Smithfield Shopping Centre, as the nexus point for drive adventures into the heart of Far North Queensland’s diverse landscapes, is also the final significant shopping precinct before journeys west to the Atherton Tablelands and beyond to the Northern Territory along the Savannah Way, or north on the scenic Great Barrier Reef Drive towards Port Douglas, Daintree, Bloomfield Track, Cooktown, and Cape York Peninsula.
As the last major retail hub before these diverging adventures, we stand as a pivotal waypoint where travellers can stock up on supplies, gather local insights, and prepare for the remarkable experiences that await in every direction.
In partnership with Drive Queensland, we’re launching a game-changing campaign featuring an innovative Visitor Information Hub centered around a gorgeous vintage caravan display. This initiative positions Smithfield as the launchpad for regional explorations.
Why Smithfield Shopping Centre?
Daily foot traffic of 15,000+ visitors
Targeting 120,000+ residents, VFR and self-drive market
Exclusive “Easter Explorer” Tourism Activation: March 27 to April 17, 2025
Join us for this limited-time opportunity and benefit from:
- Prime pop-up spaces at 50% off standard rates starting at just $75 per day, with weekly discounts available (site sizes vary and include a 1.8m table and 2 chairs)
- Enhanced visibility during peak school holiday period
- Direct engagement with local and tourist drive markets
- Pre-peak season promotion of your unique tourism experience
- Participation in our “Far North Queensland Easter Explorer Passport” campaign
- Integration with our digital platforms and social media
- Interactive display and demonstration opportunities
Our comprehensive marketing strategy includes digital, print, and radio channels, providing unparalleled exposure. We’re also running exciting competitions with daily prize draws, offering excellent prize sponsorship opportunities for increased brand visibility.
This is your chance to showcase your experiences, accommodation, dining, or attractions to a diverse, adventure-ready audience at the perfect moment – as they plan and prepare for their travels.
Limited Spots Available! Don’t miss this excellent opportunity to elevate your brand and drive bookings to your destination.
